eMagazines

Allows you to create and publish your own regular eMagazine… gather subscriptions… and sell advertising space.

The principles behind eMagazines
If you have a ready stream of high value content that you believe you can sell (as opposed to what is, arguably, low value promotional content) then eMagazines provides a full online publishing package to help you, at an affordable cost.

Or if you have volumes of content to share, archive, correlate and search on a regular basis with a membership-based group, eMagazines may provide an economical way of distributing and managing the process via the email inbox and web browser.

Use eMagazines to manage every stage from handling paid-for subscriptions to advertising revenue and from content management/access to distribution.

The principal benefit of an online magazine, delivered by email with a website behind it, is that the huge financial risks inherent in designing, printing and distributing a magazine by conventional means are massively reduced. As a result existing titles can be re-engineered to make greater profits and projects that simply were not viable previously are made realistically possible.

eMagazines is built on the tried and tested foundation of bulletinbuilder; its many features and modules have been refined and combined to make it into an engine that can generate a fully-fledged online magazine. Here is a run-down of eMagazines:

eMagazines at a glance (click to find out more)

Allows you to:

Allows your readers to:

Online subscription payments scheme
Recruit readers from your own website, via forms we supply, (or from the site generated for readers to access your stories). They pay via an eCommerce transaction handled on our secure servers. When readers subscribe or register, they create a personal profile which can be accessed and updated at any time. Where readers simply give an email address for free issues, a double opt-in procedure is adopted so the reader is required to confirm by email. This is now EU law for the consumer marketplace.

Control access to articles
Access is controlled as a function of the subscription/registration process. Readers will select their preferred level from whatever options you wish to set. For example:

  • Subscriber: would give full access to all content for the full subscription rate
  • Registered User: might give full access to a limited amount of content for a reduced rate (some articles of high value will be denied)
  • Public: would offer free but partial access to content (say, headlines and lead paragraph of an article only)

Author articles via an easy to use content management system
A content management system (CMS) provides tools to input text and images for stories. These are stored on our server ready for when the next issue is published. They can be accessed and edited at any time from your password-protected online console. Articles can be stored as a draft or published (see below) and are organised in categories that are, in themselves, editable.

Additional fields in the CMS are available to display the author’s details and any references associated with an article.

A ‘top story’ feature gives prominence to selected articles so they appear near the top of the email as well as in their designated categories. Readers get immediate access to the most important stories in the issue so they are engaged instantly and read on.

Run online polls and encourage reader comments
From the website a reader can comment on specific articles (via an online form) and their comments will be displayed. To post a comment, the reader must be logged in but anyone can read comments if the article is ‘public’ and free to view.

Have full control over design and layout
All content is displayed in an HTML template which is designed to your brief and uploaded to your console as part of the set-up fee. Consistency in styling is applied automatically via the content management system but easy-to-use tools give additional levels of control over type colour and flexibility of layout.

Offer a printer-friendly version of the content
If a reader wishes to print a copy of an article to their laser or inkjet printer, a printer-friendly link will present that content in another, purpose designed, HTML template. By removing any unwanted data, such as navigation menus, advertising, etc the space on the A4 printed page will be used more economically.

Build and manage your own image library
All images are stored in an image library available from the console. You create folders to categorise your images.

Build and manage distribution lists
A powerful mailing list feature enables lists to be built automatically via the subscription/registration process. Sub-lists can be built on the fly if targeted issues are sent out to smaller audiences who have expressed preferences in only certain categories say. Unsubscribe is handled automatically via a link in the email.

Sell and monitor online advertising
As the circulation of your eMagazine increases, you will be able to attract advertisers or sponsors willing to pay for views or click-throughs. Ads can be placed in the email and on the website and an ad server behind eMagazines collects stats from both to verify the effect of the ad in terms of views and click-throughs.

Run an eMagazine at a fraction of the cost of ‘ink on paper’ methods
eMagazines is a powerful tool full of features but the cost is affordable, when compared with conventional printing costs. Even a modest annual design, production and distribution budget for a printed magazine would be at least £100,000. eMagazines reduces that exposure by around 90% in the first year (and that is your most expensive year!). Why not consider launching an online version of your magazine in advance of the printed version to test the market?

Check out the costs here…

Allows your readers to:

View articles via email and their web browser
Articles are viewed via email and via a website that is constantly being refreshed with published content from your content management system. When an issue of your magazine is sent out by email only the headline and first paragraph of the articles are viewable and ‘more’ links will make a whole article viewable via a web browser (subject to the subscription levels you set). If articles are accessed directly via the website the same viewing criteria apply, thus encouraging visitors to register if they want to see the rest of the content.

See and access convenient contextual links for related stories
When articles are published to the site and viewed by a reader, the most recent, related articles from the same category are featured alongside. Readers remain longer on the site as tehy find more of the kind of content they want… and they are more exposed to any banner advertising.

Search and browse articles and archives from any previous issues
All content can be browsed by issue (date/number) and by category. In addition all content is fully searchable for keywords giving easy access to articles on a common theme.

Send-to-a-friend
If a reader wishes to alert friends or colleagues of a particular article on the website, a send-to-a-friend link will allow a link to that article to be emailed to a friend’s email address. The full article will be accessible but any other restricted content will not available unless the ‘friend’ either subscribes or registers, thus encouraging them to sign-up and build your subscription list.

Affordable Costs
Set-up cost (one-off) from £5,000.00* GBP

Within the set-up cost comes the following:

  • Design, build and upload of all HTML templates to your brief.
  • Build of subscription and registration forms (linked to the list-building feature)
  • Set-up of console to incorporate all required modules and features required (except e-commerce)

e-commerce set-up (one-off) £1,000.00 GBP

Console licence fee (monthly) £300.00 GBP

The cost of establishing and running an eMagazine title in the first year is less than £10,000.00 GBP. In future years, the cost is only £3,600.00 GBP because there are no set up costs.

A second title on the same console is subject to a set-up fee and a console licence fee which reduces to £200.00 GBP per month

* If the brief requires an unusually high creative or management input, the set-up cost may need to be adjusted to suit.